Augusto Beato, CEO of Portland SEO, advised e-commerce retailers to minimize delivery anxiety by providing date-certain deliveries.
Delivery anxiety is the anxiety consumers feel when they don’t know when they are going to receive their order or when shipping costs push the total order cost too high. It ultimately causes the consumer to abandon the shopping cart and potentially order the product they so desperately desire elsewhere.
Beato noted that Amazon, which converts approximately 14 percent of non-Prime visitors of its website to buyers, in stark contrast to the paltry two percent conversion rate typically experienced by the rest of e-commerce and retail companies, does this by communicating date-certain delivery options as early as the product page.
Like Amazon, FedEx and UPS also provide their customers with real-time shipment updates. They also give merchants access to many shipping service types – next day, 2-day, 3-day, ground, and more.
Similarly, online retailers can and should offer choices to their customers. For example, Amazon gives customers multiple date-certain delivery choices, also known as Date-Certain Shipping or Deterministic Shipping, leaving those who don’t do so at a competitive disadvantage.
That method removes the delivery anxiety of not knowing when an order will be received or received by a deadline. It also increases the urgency to buy and consequently drives a significantly higher conversion rate.
Modern order management software, like Pulse Commerce’s, that has deep real-time integration with shipping carriers like UPS, USPS, FedEx, etc. can easily enable date-certain shipping for merchants.
"By leveraging and strongly promoting the delivery experience throughout every part of their customers’ journey you can remove," said Beato. "This can result in an up to 20 percent increase in sales, happier customers, fewer calls to customer support and an optimized delivery network."
Companies hoping to extend their online reach may get advice from Portland SEO through this link. Augusto Beato may also be reached by clicking here.
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