Mike Marko Updates Post On Instagram Advantages And Disadvantages For Business

Mike Marko, founder and owner of Cincinnati, Ohio based IM Consultant Services, has announced that he has updated his post on Instagram advantages for business, including its disadvantages. He explains that they had previously focused only on Facebook when they started marketing online but it turned out that it was a huge mistake. They realized that just like other social network platforms, there are both advantages and advantages but the plan should be to utilize the platform’s advantages while avoiding its various pitfalls.

Mike Marko himself explains, “Instagram is a social networking app made for sharing photos and videos from a smartphone. It behaves similar to Facebook or Twitter in that everyone who creates an account has a profile and a news feed. When you post either a photo or video on Instagram, it will be displayed on your “wall”. Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users who you choose to follow. Since it’s similar to Facebook, Instagram also has a potential in being a good marketing platform. That is what we discuss in the updated blog post.”

In the blog post that discusses Instagram advantages and disadvantages for business, Mike Marko discusses first the various advantages. Its first advantage is that Instagram makes it very easy to post photos and even videos from a smartphone. Also, those images that have been posted on Instagram will be there forever unless the user deletes them.

Another advantage of Instagram for business is that it is the fastest growing social network. Currently, it has 800 million monthly active users and more than 40 billion shared images. The majority of active users are uploading around 95 million photos each day with these uploaded photos garnering 4.2 billion likes everyday.

Also, Instagram has a high engagement rate because of its huge number of active users. In fact, its engagement rate is 70 percent higher than Facebook. And its follower growth is 9 percent higher compared to that of Twitter. And because it has been designed specifically for smartphones, it is easy to post contents anywhere and anytime as long there is an Internet connection. Furthermore, it is also possible to let the Instagram posts appear on other social media accounts like Tumblr, Facebook, or Twitter accounts.

And a very good advantage is that Instagram provides a visual representation of the business. By posting attractive photos of products, it is possible to significantly increase sales. Also, Instagram allows the user to respond quickly to messages and comments from other users.

And finally, Instagram can increase the reach of the business. Because images posted on Instagram stay there forever unless they are removed by the user, even old posts can provide a handful of engagement, although hashtags will have to be used to let that happen.

Meanwhile, one of the Instagram disadvantages is that it is a platform that is not just focused on business. This means that only a small percentage of users are there with the intent of buying something they happen to see on their feed. And the biggest disadvantage is that it is focused on images. Thus, it is vital to ensure that the images posted will attract followers. Photos posted on Instagram have to be square to be most effective. Also, not everyone is on Instagram, and videos that can be posted should not be longer than 60 seconds. And lastly, advertising on Instagram is more difficult.

After analyzing the advantages and disadvantages of Instagram as a tool for business marketing, Mike Marko explains that it can help in boosting engagement rate, communicating with a business’ niche, and connecting with the business’ target audience. However, it is not advisable to heavily depend on it. Nevertheless, Mike Marko points out that it is one of the best platforms to market.

Those who require the assistance of an expert in using Instagram for business marketing can contact Mike Marko or IM Consultant Services. He had undergone a lot of training and mentoring in online marketing aside from having gained a lot of experience in running an online business. Those who require more information about their services can visit the IM Consultant Services website or call them by phone.