Mike Marko Releases Blog Post On Importance Of Facebook B2 B Marketing

Mike Marko, founder and owner of Cincinnati, Ohio based IM Consultant Services has announced that he has recently published a blog post titled, “Why You Need to Do Facebook B2B Marketing.” He has observed that more and more people have been expressing their doubts on whether using Facebook for B2B marketing is really worth the time and effort. The reason why many people doubt the use of Facebook for B2B marketing is that this platform is focused on personal socialization such that business-to-consumer marketing appears to be more natural compared to business-to-business marketing. Mike Marko admits that he himself had doubts at first but he has now realized that Facebook is actually one of the best for B2B marketing.

Mike Marko himself says, “It’s understandable if you’re still a little skeptical at this point. When there are already other platforms known to be great for B2B marketing (like LinkedIn), why even bother with Facebook B2B marketing is something many people ask. The simplest answer here is because it can round out your marketing strategy. The best digital marketers use more than one platform for a reason. Each has strengths and weaknesses as well as particular demographics.”

Mike Marko explains that using several platforms can help marketers compensate for each one’s shortcomings. Aside from this, there are other reasons for using Facebook marketing when targeting businesses. These include the fact that Facebook is very popular, Facebook has been constantly growing, Facebook advertising is relatively affordable, and Facebook has effective tools for marketing with social media.

Mike Marko points out that Facebook B2B marketing is something that marketers should not dismiss because it offers several advantages. Facebook is the third most popular website on the Internet, having 2.27 billion users. What this means is that the key decision-makers in B2B negotiations are likely to be also on Facebook. In fact, it is likely that they log into Facebook more often than LinkedIn. Furthermore, studies have shown that B2B decision-makers are using Facebook for purchasing research.

It has also been noted that there has been an 11.36 percent increase in the number of daily users and a 15-million increase in the number of business pages in Facebook. This rapid increase in the number of businesses with Facebook pages offers more potential clients that marketers cannot miss.

Meanwhile, marketing through Facebook also offers an advantage in terms of advertising costs. One important benefit is that it does not require a minimum monthly ad spend. This allows the marketer to develop an advertising plan that matches the business’ financial resources, although it is still essential to come up with an effective advertising strategy to make sure that the money spent is worth it.

And finally, Facebook offers a number of marketing tools, with some of them not even found in other platforms. Also, Facebook updates those tools very often and even adds new ones on a regular basis. One example is the ability to use cover video rather than a cover image. It should be noted that while a business page usually has a number of tabs like Products, Services, About Us, News, Events, etc., squeezing all of them into just one cover image is practically impossible. But a video can do that. Marketers have several frames to convey to potential clients what the business is all about. What this means is that visitors no longer have to scroll down to learn more about the business. They only have to watch the cover video.

Another important marketing tool is the ability pin a post to the top of business’ Facebook timeline. This is vital for those posts that have to be kept at the forefront, such as a major update or an upcoming business event.

Meanwhile, IM Consultant Services provides a number of services such as branding, website design, SEO, social media marketing, email marketing, search engine marketing, press releases, online marketing funnels, pay per click advertising, graphic design, and video marketing. Mike Marko has also developed a three step approach, called Pervasive Presence™, to help clients get more local customers.

Those who need more information or want to schedule a free consultation can visit the IM Consultant Services website or contact them by phone.