PracticeBloom, a digital marketing business based in Clifton, NJ, has announced that they are urging chiropractors to start the new year by enhancing their chiropractic marketing strategy. With the company’s ProfitEngines program, that takes advantage of the benefits of funnel marketing and retargeting, it is able to provide a steady stream of new leads and conversions. This program makes use of social media to drive traffic to the chiropractic practice’s landing page.
PracticeBloom owner Matt Coffy explains, “We don’t believe in simply using social media to post updates, for instance, on Facebook a number of times a week. We know from experience that social media is an important component of funnel marketing. Thus, the chiropractic marketing strategy that we employ starts with an offer, which is presented as an ad on Instagram, Facebook, Google Adwords and other social media sites. These ads will then drive targeted traffic to the chiropractic landing page and provide new leads for the chiropractor.”
After the generation of new leads, and some have converted and become patients who have booked an appointment with the chiropractor, it is time for the automated nurture system of the ProfitEngines program to come into play. This takes care of the those leads who have not yet booked an appointment. Different kinds of messages, ranging from personal messages from the chiropractor, critical information about the chiropractic practice, testimonials from patients, and others are sent via email or text messages. These are designed to address those concerns that usually prevent people from making a decision to book an appointment with the chiropractor.
Meanwhile, it should be noted that the ProfitEngines program is not just for chiropractors but, in general, it can be used by all kinds of medical doctors because the principles would be the same. More information on how PracticeBloom can help boost the marketing strategy of doctors can be gleaned by visiting the company’s Facebook page at https://www.facebook.com/practicebloom/.
In conjunction with the automated nurturing system, the PracticeBloom strategy makes use of retargeting. This is an important concept in marketing that tends to reduce the cost of marketing. This is because industry studies have shown that those who are retargeted are 70 percent more likely to become new patients compared to those who are only exposed to one ad. Furthermore, retargeting ads are less expensive than regular ads.
Through the insertion of tracking scripts into the code of the landing pages of the chiropractor website, the people who have visited the website but have not yet made an appointment can be tracked. This will be the list of people who will be retargeted with new ads the next time the visit Facebook, Instagram, and other sites.
And the final key element of the PracticeBloom marketing strategy for chiropractic practices is reputation management. All of the previous efforts would only be wasted if the chiropractor does not have an excellent reputation. This is because 90 percent of potential new patients, according to industry surveys, will not book an appointment before they have assured themselves that the chiropractor, or medical practitioner, has a good reputation. What they usually do is look for reviews about the practitioner and make a decision from there. If there are negative reviews, people will not likely book an appointment.
The solution is to integrate reputation management into the ProfitEngines program. With online scheduling, this is easy because the program can simply contact those people who have just completed an appointment with the chiropractor and ask for feedback. If the feedback is negative, it is sent to the chiropractor to prevent it from circulating on the Internet and also to allow the chiropractor to talk with the patient and possibly convert the feedback into a positive one. For positive feedback, patients are requested to post them in the chiropractor’s preferred review platform.
PracticeBloom has served for more than 10 years in the digital marketing industry. In that span of time, they were able come up with a holistic approach to chiropractic marketing, which they called the ProfitEngines program. This program was designed to consistently provide new-patient leads, nurture them until they finally make an online appointment with the chiropractor, and then provide a report on the resulting cost-per-lead and cost-per-appointment so that the chiropractor knows how effective is the marketing strategy.
Those who need more info about the ProfitEngines program of PracticeBloom or other services can visit their company website or their Twitter page at https://twitter.com/practicebloom.
SOURCE: Press Advantage [Link]
PracticeBloom is a digital marketing agency specializing in bringing leads and new sales to medical practices. We're specializing in medical spa, plastic surgery, spine & orthopaedic and chiropractic marketing.
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