PracticeBloom seeks to usher in 2019 by bringing new and effective medical marketing methods to the table. Based in Clifton, New Jersey, PracticeBloom are healthcare marketing experts that guarantee increased profitability for medical practice businesses by helping them attract new and ideal patients.
Their medical marketing strategy is a carefully crafted blend of Search Engine Optimization (SEO), Email Marketing, Search Engine Marketing (SEM), Online Reputation Management, Social Media Marketing, and Advertising and Content Strategy.
PracticeBloom also provides a website design service. The company states that, "Our Design & Development teams are world-class. In addition to being visually beautiful, all our designs are made with a focus on call-to-action and conversion language. When it comes to building the sites, we code custom WordPress themes using the industry-leading Beaver Builder, making future edits as simple as a point-and-click endeavor. You can find us listed as Recommended Beaver Builders, a status reserved for some of the best WordPress Developers in the world."
PracticeBloom specializes in medical spa marketing, plastic surgery marketing, chiropractic SEO, and spine & orthopaedic marketing. The company has a team of 21 members, including the founder & CEO Matt Coffy (a video of Coffy can be found on the company’s facebook page at https://www.facebook.com/practicebloom/). They assert that online medical marketing is the most efficient and transparent way for a business to market their medical practice. This is mainly due to the fact that prospective patients spend more and more time on their mobile devices today. They skip TV commercials, and they scroll through their social media feeds as the billboards lining the highway go unseen.
On their website, PracticeBloom lists several answers to Frequently Asked Questions (FAQs) about their medical practice marketing services. As stated in an answer to a question concerning patient testimonials, their “ProfitEngine” Pro and Premium plans both include Reputation Management, which leverages their automated system to reach out to specific business patients following their most recent visit, and ask them about their experience with their medical practice. If they respond negatively, their feedback goes straight to the business without ever reaching the open Internet. If they respond positively, the system politely requests that they include their feedback on either the medical practice's Google Business Listing, their Facebook page, or a variety of medical review sites that the client can select.
In a video hosted on the company’s website, CEO Matt Coffy explained how a business can be overtaken by its competitors. He said, “No matter what you do, the customer is going to make 7-10 different hops between review sites—to the website, to social media, to a video. There are so many different hops involved in the customer journey now, and if you haven’t set yourself up to have the proper positive reinforcement from your customer base, real customers that is, you’re challenging your own integrity as a business.”
With regard to potential customers, he said that, “They are going to be on their phone. They’re going to be looking around. They may have even have gone to a computer or to a tablet, but they’re always going to be looking for a thread of integrity from the company.” There are several ways to build integrity with customers and, in today’s hyper-connected world, it involves looking at feedback delivered in real-time, especially with regard to reviews on Google, Facebook, and in some cases, Yelp.
When looking for medical professionals, there are other places to seek feedback such as the healthcare environment itself, depending on the healthcare service in question. However, websites such as RealSelf and other doctor-related review sites, are still extremely important because they take the details of what the patient is saying into account, on top of basics like how many positive reviews were received, or how many stars the service was rated. The key is that they examine the patient’s experience.
Coffy said that this means medical practice businesses should focus on marketing their customer experience, and the overall value of their healthcare journey, to prospective clients. As people often seek out what their peers have said about a given service before using it themselves, a positive customer experience can be marketed using feedback from previous satisfied clients. He noted that, “There is always going to be one bad apple in the bunch, we know that’s pretty much the world,” but that the odd negative review is a worthy price to pay to preserve the authenticity of customer feedback, especially since customers can recognise faked reviews.
Those looking to learn more about PracticeBloom may contact them through the company’s website. They may also stay up to date with the company’s latest news and important announcements by following their Twitter page at https://twitter.com/practicebloom.
SOURCE: Press Advantage [Link]
PracticeBloom is a digital marketing agency specializing in bringing leads and new sales to medical practices. We're specializing in medical spa, plastic surgery, spine & orthopaedic and chiropractic marketing.
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