Ikea Proves that E-commerce Can Boost Employment, Asserts Augusto Beato

November 23, 2018
Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

Portland SEO's Augusto Beato noted that Ikea's case is evidence that human labor is not being discarded merely because a company is transitioning to e-commerce.

The Swedish company plans to cut 7,500 jobs worldwide as part of a plan to cater more to online customers but intends to create 11,500 by opening 30 new stores in urban centers and by investing in its e-commerce and delivery offerings.

Most of the job cuts will not hit Ikea’s retail workers, but rather those in office positions including human resources and communications.

"While digitization brought about by e-commerce is a threat to numerous jobs, it will also be responsible in creating an equal number of new jobs," avers Beato, who is the CEO of Portland SEO. "Automation has helped create jobs in e-commerce, rather than eliminate them."

E-commerce firms seeking to boost online sales may enlist the services of Portland SEO by following this link. Those interested can also reach out to a Portland SEO representative by clicking here.

The shakeup at the Swedish firm, first reported by the Wall Street Journal, shows that even Ikea – known for its massive suburban stores and affordable assemble-yourself furniture – is not immune to the online competition that has affected other brick-and-mortar retailers.

Lars Petersson, Ikea’s manager for U.S. retail operations, said the company wants to “create the IKEA of the future by … being more accessible and fully embracing technology.”

In a financial report last month, the company said that during the 12 months ending Aug. 31 its website drew 2.5 million visits but accounted for only 5 percent of sales.

The same report noted that Ikea has been experimenting with retail concepts aimed at expanding beyond the massive suburban stores the company is known for. In the past year, the company has opened smaller stores — ones that essentially serve as showrooms but not warehouses — that make sense in city centers or smaller communities.

Ikea has also opened temporary pop-up stores and remote pick-up points, which allow customers to order in store or online, then pick up items somewhere closer to home. That’s potentially more convenient than a trip to the ‘burbs and cheaper than paying to ship heavy goods.



SOURCE: Press Advantage [Link]

Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

About Portland SEO :

Here at Portland SEO we earned the reputation as the best Internet Marketing Service in all of Portland for a reason. We offer unparalleled search engine optimization marketing plans Reputation Management and Portland web design Services.

Contact Portland SEO :

Augusto Beato
616 SE 68TH AVE #101
Portland OR 97215
(503)278-5599

Social Media:

Additional News Releases From Portland SEO :

March 20, 2019Instagram Shopping is the Next Big Thing in E-Commerce, Forecasts Digital Marketing Exec

March 14, 2019Augusto Beato Urges Food Companies to Embrace E-commerce

March 13, 2019E-Commerce Growth to Spur Warehouse Leasing Momentum, Forecasts Augusto Beato

March 13, 2019India Setting a Good Example in Skipping WTO E-commerce Talks, Says Augusto Beato

March 11, 2019Levi's, Apparel Brands to Benefit Immensely from Augmented Reality: Augusto Beato

March 11, 2019Augusto Beato Laments Lack of Government Initiatives in Implementing EBL Platforms

March 11, 2019More Cold Chain Technologies to be Unleashed, Forecasts Augusto Beato

March 06, 2019Augusto Beato Says Shift to Dimension-Based Pricing Requires New Software

March 06, 2019Businesses Leaning on Social Commerce for One-Stop-Shop Platform, Says Augusto Beato

March 05, 2019Cloud Technology Expected to Boost Revenue Growth Next Quarter, Forecasts Augusto Beato