Conversation bots will be an indispensable tool in increasing dwell time by creating personalized, interactive experiences that encourage brand preference, according to Portland SEO's Augusto Beato.
Companies spend huge amounts on ad campaigns to boost their web traffic. Unfortunately, most visitors attracted by the ads leave immediately upon arriving on the brand’s website.
Even those who do stay a bit longer rarely fill out a lead-generating form. This is a common problem in an online lead generation for B2B companies.
People don’t want to enter their information into a form and would rather rely on automation that complete forms for them.
Conversation bots allow brands to interact with website visitors one-on-one while they have the person’s attention. By using relevant information, the brand provides them with the friction-free interactions that shoppers have come to expect.
"Ultimately, businesses will be able to create a personalized bot for every customer and give them exactly the right kind of experience that will make them feel more positive about a brand," asserts Beato, who is the CEO of Portland SEO.
Those interested can start improving their users' dwell time by engaging the services of Portland SEO through this link. They may also contact Augusto Beato by clicking here.
Style sheets allow developers to tweak the language, tone of voice and other aspects of the bot’s responses to ensure that they are on brand.
Through these style sheets, developers can customize the overall personality and conversational style of the bot.
Developers can bring their data to train the bots and teach them when to trigger which actions based on previous conversations.
Conversation bots can also recognize purchase intent based on ad campaign metadata to start or continue conversations that build customer relationships.
SOURCE: Press Advantage [Link]
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