Expedite Purchases by Personalizing the Selling Process: Augusto Beato Tells Online Sellers

October 19, 2018
Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

Portland SEO's Augusto Beato advised e-commerce merchants to make consultative discussions with customers in order to provide them with concise content and accelerate the buying process.

Beato pointed out that by consulting with clients, companies can manage their buyer’s priorities and align their offering with the buyer’s specific goals.

"While more information makes the buyer feel more empowered, it will delay the decision to buy since there are more options for the buyers to consider," noted Beato. "Since customers are constantly bombarded with recommendations, that can make their decision more difficult.”

Boost online sales by tapping the services of Portland SEO through this link. Feel free to reach out to Augusto Beato by clicking here.

Beato was reacting to a recent Gartner report that indicated that too much information could delay the buying process. The said report revealed that 84 percent of surveyed customers reported a longer purchase process than they expected.

Today, customers want a customized buying experience that provides them with concise content that meets the needs of their specific business problems.

Brent Adamson, distinguished vice president at Gartner, explained how organizations need to focus on “buyer enablement” and developing content that guides customers through critical buying tasks and helps them overcome challenges they encounter throughout the buying process.

“Buyer enablement” is defined as the provision of information and tools to customers that support the completion of specific buying jobs throughout the purchase process.

“B2B buyers today will reward suppliers who make the purchase process easier,” said Mr. Adamson. “Our research shows that customers who receive helpful information that eases the purchase process are three times as likely to buy the bigger, more expensive option, with less regret.”



SOURCE: Press Advantage [Link]

Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

About Portland SEO :

Here at Portland SEO we earned the reputation as the best Internet Marketing Service in all of Portland for a reason. We offer unparalleled search engine optimization marketing plans Reputation Management and Portland web design Services.

Contact Portland SEO :

Augusto Beato
616 SE 68TH AVE #101
Portland OR 97215
(503)278-5599

Social Media:

Additional News Releases From Portland SEO :

November 14, 2018Physical Stores to Help Drive Online Sales This Holiday, Augusto Beato Advises Retailers

November 09, 2018E-commerce Increasing Need for Airport Logistics Infrastructure: Augusto Beato

November 07, 2018UK's Digital Services Tax Fair to Tech Giants, Asserts Augusto Beato

November 02, 2018Industrial Spaces to Ease out Retail Properties in Urban Centers, Asserts Augusto Beato

October 31, 2018Most Banks Capable of Coping with Technological Challenges: Augusto Beato

October 26, 2018Last Click Attribution Overlooks Many Marketing Touchpoints, Warns Augusto Beato

October 24, 2018Conversation Bots Poised to Increase Dwell Time, Says Portland SEO's Augusto Beato

October 16, 2018Modernizing Supply Chain Operations Should Reduce Last Yard Issues, Asserts Augusto Beato

October 15, 2018Shippers Turning to 3PLs for Help in Satisfying Speedy Deliveries: Augusto Beato