Portland SEO's Augusto Beato lauded Google for enhancing Youtube's brand lift platform that makes it simpler for advertisers to measure and act upon upper- and lower-funnel metrics.
The enhancement will allow marketers to set up brand lift studies inside of its Display & Video 360 or Google Ads products, and view that data alongside other ad metrics.
Also included in the improvement is the addition of two new metrics: the “lifted users”, which measures the number of people influenced by an ad, and the “cost-per-lifted-user”, meant to optimize cost-efficiency and effectiveness.
The company will also add IRI to its list of measurement partners, allowing CPG companies to measure their campaigns.
"Brand lift has become a reliable and important measuring tool, as it relies on human feedback and avoids fraud," said Beato, who is the CEO of Portland SEO.
To learn more on how Portland SEO can assist with digital marketing needs, follow this link. Augusto Beato can also immediately respond to your queries by clicking here.
As opposed to clicks and impressions, this brand lift study resulted in real-time positive feedback from consumers.
Beato added that due to increased digital advertising fraud, it has become more difficult to validate ROI.
Furthermore, brand lift provides direct feedback from consumers in days, not months, allowing companies to understand how their ad is changing perceptions in real time.
As Vishal Sharma, vice president, product management for YouTube Ads, explains, “video storytelling isn’t just about driving short-term campaign wins—it’s also about driving measurable results at every stage of the consumer journey.”
SOURCE: Press Advantage [Link]
Here at Portland SEO we earned the reputation as the best Internet Marketing Service in all of Portland for a reason. We offer unparalleled search engine optimization marketing plans Reputation Management and Portland web design Services.
September 27, 2018 – Augusto Beato Expounds on the Importance of Impulse Purchase Strategies
September 25, 2018 – 5G to Boost Sales Via Mobile Devices, Avers Augusto Beato
September 14, 2018 – It's Premature to Say That the Retail Apocalypse Is Over: Augusto Beato