Orthopaedic Practice Marketing Program Launched By PracticeBloom

PracticeBloom, a digital marketing agency based in Clifton, NJ, has announced that they have launched their spine and orthopaedic marketing program. This is an online marketing program by PracticeBloom that is designed to attract new and ideal patients. PracticeBloom's orthopaedic marketing program targets orthopaedic practices.

Baron S. Lonner, MD, from Scoliosis & Spine Associates, has this to say about the PracticeBloom marketing program, "Working with PracticeBloom has been an absolute pleasure. From branding to website design, to marketing, they've delivered every time."

Matt Coffy from PracticeBloom says, "Our digital marketing programs are called ProfitEngines and they're providing a stream of new patients for local medical practices. Orthopaedic practices are no exception. We are sure that such practices will benefit from our tried and tested marketing program."

Coffy explains that the marketing program of PracticeBloom for orthopaedic practices is composed of several components. These are search engine optimization (SEO), online reputation management, social media marketing and advertising, email marketing, search engine marketing, and content strategy.

Matt Coffy explains that their program is called ProfitEngines and this takes advantage of the power of social media, for instance Facebook ads. He states, "To start the process for a successful marketing campaign, an effective advertising idea for the orthopaedic practice is developed and this is then turned into a Facebook Ad, an Instagram Ad, and a Google Adwords Ad. These ads direct people to an attractive landing page that has been designed to convert people into leads by the use of online forms that encourage people to provide their name and email address."

After the generation of leads through the landing page, the next step is to nurture the leads until such time that they are converted into new patients for the orthopaedic practice. Such is done through the use of an online booking calendar and automated follow ups through the ProfitEngines system. Those who have visited the landing page but failed to book an appointment are retargeted and this results into a stream of appointments for the orthopaedic practice each month. Matt Coffy says, "Those who are interested in taking advantage of that stream of new patients can visit our website or PracticeBloom's Twitter account."

Coffy explains that a vital component of the system is to have an attractive orthopaedic practice website to gain visitors who can be potential patients. PracticeBloom's team of experts on website design have several years of experience in developing such websites that don't just look beautiful but also load fast and can be viewed on mobile devices like smartphones and tablets. This team will also be responsible for the content for the site, which include patient reviews and testimonial videos. These reviews are necessary for another essential component of the system, which is online reputation management.

The ProfitEngines system nurtures the practice's reputation by contacting those who have already completed an appointment. The system asks for feedback and if this is negative, it sends a message to the practice so that they can deal with it. If the feedback is positive, the system urges to patient to post the feedback in social media and asks the patient to post the feedback on the practice's website.

Of course, the core of the system is local search engine optimization or local SEO. This is a difficult task for many marketers because of strong competition and the fact that Google's algorithm for determining which sites should be on page one of the search results for certain keywords, keeps evolving. However, Matt Coffy points out that the SEO efforts would be worth it because ranking on page one will give free leads to the practice every day. PracticeBloom takes care of the different factors that contribute to high ranking, such as the website code, link building, and user experience.

As previously mentioned, Facebook ads and other similar ads are used. And since those ads encourage people to visit the practice's landing page, it is important to design that page appropriately to have a high conversion rate. Matt Coffy explains, "It is vital to invest in a top-quality landing page because you're paying for ads that direct the traffic to view the page. If the conversion rate for the landing page is too low, this means that you are throwing away your money. The landing page must look great, load almost immediately, and direct visitors to the call to action."

Those who need more information on the services provided by PracticeBloom, a medical practice marketing agency from New Jersey, can visit the company website or the social media pages.