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Chiropractic Marketing Program Launched By PracticeBloom

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PracticeBloom, a digital marketing agency based in Clifton, NJ, has announced that they have launched their chiropractic marketing program. The medical practice marketing service by PracticeBloom is designed to attract new and ideal patients for the practice. PracticeBloom's chiropractic marketing program targets chiropractic clinics.

Matt Coffy from PracticeBloom says, "If you're tired of trying to come up with chiropractic marketing ideas, we can help. Our digital marketing programs are called ProfitEngines and they're generating new patients for local businesses just like yours."

Matt Coffy points out that the ProfitEngines system takes advantage of the power of social media, such as Facebook ads. He explains, "The process for a successful marketing campaign is simple: start with a great offer, turn it into a Facebook Ad, an Instagram Ad, and a Google Adwords Ad then link the ads to a beautiful landing page designed to convert by using forms that collect information like name and email address."

The next step is to nurture those who have provided their contact information. These are people who can be converted into new patients using an online booking calendar. For those people who visited the landing page but didn't convert, they can be retargeted, which results into a steady stream of leads and appointments every month. Matt Coffy says, "For those of you who are interested and want to visit our office, you can find PracticeBloom on Google Maps."

Of course, a key aspect of the system is to have an attractive chiropractic website that potential patients can visit. PracticeBloom has a team of experts on website design who have years of experience in creating hundreds of websites that look beautiful, can load fast, and also look great when viewed on mobile devices. This team will also produce the necessary content for the site, such as patient reviews, including testimonial videos. These reviews are vital in boosting and nurturing the reputation of the practice which will result into a higher number of leads and a greater conversion rate, and a larger number of new patients.

Matt Coffy explains that the most important aspect of the system is local search engine optimization or local SEO. This presents a difficult challenge for marketers because of stiff competition and the ever changing algorithm of Google in determining which sites should be on page one of the search results for certain keywords. Matt Coffy points out that ranking on page one provides free leads every day. However, it is dependent on several factors, such as the website code, link building, and user experience.

As mentioned by Matt Coffy, the ProfitEngines marketing program makes use of ads on social media, such as Instagram, Facebook and Google to target the ideal patients for the practice. The social media team at PracticeBloom handles this part, producing unique photos and videos for the practice that will be used for creating the ads. These are designed to boost the clickthrough rate and the number of people who are encouraged to visit the landing pages. As for Google Adwords, a special team will produce the required compelling content that motivates people to click on the ads.

And since the ads bring people to the landing pages, it is understandably vital to design these landing pages properly so that the conversion rate would be high. Matt Coffy explains, "Investing in top-quality landing pages is critical because you're paying for the traffic that will view the page. Any deficiencies in your landing pages will directly result in the loss of money. Your landing pages need to look great, load almost instantly, and have a crystal clear call to action."

To ensure that the landing pages are efficient when it comes to conversion, the team at PracticeBloom custom designs the landing pages and the social media team provides unique and authentic photos and videos of the practice. These will make the landing pages attractive and then the design team will ensure that the design of the page will attract the visitor to the call to action, which is for that person to book an appointment.

Matt Coffy points out that the last step is to automate the conversion of leads from the landing pages. The ProfitEngines system takes care of this part by sending reminders and messages to leads, gently urging them to book an appointment. Various types of email messages with different content are sent at regular intervals until such time that a lead finally books an appointment.

For those those who need more information about the process, PracticeBloom has a Facebook page that they can visit.

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About PracticeBloom :

PracticeBloom is a digital marketing agency specializing in bringing leads and new sales to medical practices. We're specializing in medical spa, plastic surgery, spine & orthopaedic and chiropractic marketing.

Contact PracticeBloom:

Matt Coffy

45 E Madison Ave,
Clifton,
NJ 07011,
USA

+1 973-947-4500

Social Media:

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