Pricing

Augusto Beato Expounds on the Importance of Impulse Purchase Strategies

Download as PDF Single Release RSS Feed
Facebook Twitter Reddit LinkedIn Email

Augusto Beato, CEO of Portland SEO, reminded retailers to align their online efforts with a strong in-store approach such as developing impulse purchase strategies.

As an example, Beato pointed at Hershey's efforts in recreating impulse purchases online, such as selling their products to customers who personally pick up groceries they ordered online.

While the customers waited for their goods, a smartphone app could ping them with an offer to add candy or snacks. Hershey is also working with goPuff, an app that delivers items usually found in a convenience store, like candy and beer, on demand.

Beato was reacting to a new Profitect survey showing that Gen Z shoppers prefer the brick-and-mortar more than online retail.
The said survey claims 42 percent of Gen Z shoppers, those aged 18 to 22, prefer going to a retail store than buying online. Only 23 percent said they prefer online only.

"Since shoppers tend to be influenced by their emotions once they are in the stores, an impulse buying strategy is critical," Beato insisted. "There is a reason for retailers to get Gen Zers into stores to act on those impulses and expand their baskets."

Learn more about Portland SEO by clicking here. Retailers needing assistance with their online campaigns may hook up with Portland SEO by following this link.

"Our survey of Gen Z shoppers found that the in-store shopping experience still plays an important role in the shopping journey, even with digital natives," said Guy Yehiav, CEO of Profitect.

Among those surveyed, 46 percent said browsing is the biggest influence in play, and 40 percent said in-store displays influence additional purchases.

Download as PDF Single Release RSS Feed
Facebook Twitter Reddit LinkedIn Email

About Portland SEO :

Here at Portland SEO we earned the reputation as the best Internet Marketing Service in all of Portland for a reason. We offer unparalleled search engine optimization marketing plans Reputation Management and Portland web design Services.

Contact Portland SEO:

Augusto Beato

10350 SE 54TH AVE #101
Portland OR 97222

(503)278-5599

Social Media:

Additional News Releases From Portland SEO:

June 04, 2020Hybrid Truck and Drone Delivery a Game-Changer for LTL, Says Ice Break's Augusto Beato

May 19, 2020Crackdown on Roofing Industry Abuses Should Discourage Repeat Offenders: Portland SEO's Beato

April 30, 2020Pick Roofing Contractors Who Show Licenses and References, Reminds Portland SEO's Beato

March 13, 2020New Pattern of Ordering Goods Require Shipping Flexibility, Says Augusto Beato

March 11, 2020Roofing Businesses to Benefit from Lead Generation Experts

March 10, 2020Coronavirus Outbreak Reveals Importance of a Well-Managed Supply Chain

March 02, 2020Coronavirus Issue Being Used For Online Fraud, Warns Augusto Beato

February 29, 2020Detection of Food Ingredients That Causes Cancer in Children Should Support Ban Against Glyphosate, Says Augusto Beato

February 26, 2020Seattle Based Organization Expands Awareness About Naturopathic Medicine: Welcomes Dr. Joe Pizzorno To Board Of Directors

February 24, 2020Amid Threats of Climate Change, Children in Dire Need of Heroes, Says Augusto Beato