Augusto Beato of Portland SEO advised vendors to calibrate their online sites for mobile devices in anticipation of increased sales upon the arrival of 5G in 2020.
Beato was reacting to the analysis of 250 million website sessions by Dublin-based marketing company Wolfgang Digital, which shows that mobile devices are responsible for 53 percent of traffic to e-commerce sites, though their share of the revenue is still lower than this at 32 percent.
"Consumers tend to use their mobile phones for research and then proceed to buy using the desktop or laptop computers, especially to buy big-ticket items like computers and furniture," noted Beato.
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Web pages take longer to load on mobile, items are shown on smaller screens, and switching back and forth between tabs is a pain.
Wolfgang Digital found that the average time it takes to load a page on an e-commerce site was found to be 6.8 seconds, up from 6.1 seconds in its 2017 study and also some way above Google’s recommended target of two seconds.
All that makes it harder to conduct the extensive research that most people like to do before buying costly goods such as TVs and mattresses.
Nonetheless, Beato pointed out that consumers are now more willing to make purchases on their mobile phones, rather than using them only for research.
He took note of the Forrester’s 2018 Retail Best Practices report, which forecasted that retail purchases using mobile devices in the U.S. would reach $93.5 billion in 2018 and $175.4 billion in 2022, from $60.2 billion in 2016.
SOURCE: Press Advantage [Link]
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