Consumers Beginning to Warm Up to Chatbots, Says Augusto Beato

Chatbots are rapidly becoming a favorite tool for many industries as more consumers are willing to adopt it, observes Augusto Beato, CEO of Portland SEO.

One survey reported that 69 percent of consumers prefer chatbots for quick communication with brands, while another found that 40 percent do not care if an interaction is with a human or bot as long as they receive assistance.

"Chatbots free up repetitive jobs performed by human agents, they save time and money, and generally lead to higher customer satisfaction," said Beato.

Companies who wish to integrate chatbots into their operations can contact Portland SEO for assistance through this link.

There are numerous industries and companies which are keen to put chatbots to use. Allstate, Marriott International, and Capital One are a few examples of major players from certain industries which are utilizing this new technology. But even traditionally personal industries, such as recruitment, could benefit immensely from the use of chatbots.

In late 2017, a Forrester report revealed that 83 percent of consumers would prefer to talk with a person rather than a chatbot. People thought that humans agents are better able to understand their needs (78 percent), address multiple questions (57 percent), and deal with more complex types of requests or issues.

But the current generation of chatbots has come a long way from the robotic, single-word versions due to advancements in AI, shared open-source efforts and a revolution in natural language processing.

The conversational interfaces that are rolling out on websites and within companies’ apps are able to speak to -- and understand -- people to the degree that feels nearly human.

"Messaging has become a huge component of how we interact with our devices, and how we stay connected with the people, businesses and the day-to-day activities of life," Beato quipped. "Chatbots bring commerce into this part of our lives, and will open up new opportunities.”