Google Search Algorithm Update to Benefit Undervalued Sites

Augusto Beato, CEO of Portland SEO, advised sites that were negatively impacted by Google's August core search algorithm update not to waste time making technical changes.

"Webmasters cannot ‘fix’ their pages to rank better after this update," said Beato. "Instead, Google wants sites to keep improving, which may be recognized over time leading to better rankings."

Sites seeking to improve web content could enlist the help of Portland SEO by contacting Beato on his twitter account.

Beato added that the algorithm update does not inherently affect an AdSense publisher’s ability to earn money.

If a site continues to receive the same amount of traffic, and the same number of impressions and ad clicks, it will still earn the same revenue as before the update rolled out.

However, If the algorithm update negatively impacted a website, it’s only logical that a site receiving less traffic would end up earning less revenue from display ads.

The update, which began on August 1 and has been rolled out, is aimed at promoting sites that were undervalued.

This update is one of the more significant we have seen from Google on the organic search side in some time.