TV Collapsing Against Internet in Video Ad Sales

Television would be hardpressed to turn the tide against digital ads with the latter being notoriously cheap, according to Augusto Beato of Portland SEO.

That leaves television channels scrambling to fill ad space. Television ad spending dropped last year for the first time in almost a decade is on track to drop from 33.9 percent in 2017 to under 25 percent by 2022.

Unfortunately, it could not turn to small companies who most certainly tap the internet for its advertisements.

YouTube users watch more than 1 billion hours of video every day, and 82 percent of Twitter users consume video content on the platform. Online advertising is more affordable, more targeted and more effective.

"Small brands can get great deals on internet commercial placements, and then create integrated campaigns to boost brand awareness even further," Beato noted.

With TV on the decline, users and brands have more reason to turn to the web for their video ad fix.

Companies eager to increase brand awareness through video ads may seek the help of Portland SEO by going here http://www.portlandseo.net.

Now that online videos are so cheap, marketers can get more for their money by testing variations of their content. Different tones, information, audiences, platforms—everything about online video is subject to testing. When the video is just right, it accelerates the buyer journey as nothing else can.