Mike Marko Publishes Post On How To Improve You Tube Marketing Strategy

Mike Marko, owner and founder of IM Consultant Services, a full service digital marketing agency in Cincinnati, OH, has announced the publication of his latest blog post titled, 'Powerful Ways to Improve Your YouTube Marketing Strategy'. The company has worked with businesses across the country that want to improve their online presence. Mike Marko regularly releases important information to help those wanting to improve on their online marketing efforts, and in his latest post, he discusses effective ways of improving a business' strategy for using YouTube in online marketing.

Mike Marko says: "Creating a presence on YouTube in the hope of marketing your business isn't just about uploading videos to your channel. If you don't have a well-planned marketing strategy that makes use of this social media website, you still won't achieve the results you are looking for. YouTube videos are useless to a business if they're not viewed by a huge number of people."

The blog post reveals seven key elements of an effective marketing strategy for YouTube. It starts by looking for the right keywords and taking a strategic look at those keywords. YouTube has its own algorithm that determines how high a certain video should rank in their search results. Marko points out: "It's vital that you choose keywords that are relevant to your brand and your target audience. Do a keyword search to determine the right keyword for your content."

He recommends using online tools, such as Google Analytics, to find the most appropriate keywords. Once those keywords are in place, the next step is to find the right thumbnails to grab people's attention. Custom thumbnails such as business logos can be uploaded when posting a video. In the blog post, Marko also provides a number of tips to choose the right thumbnail. He adds: "You can make use of bold colored text over your video thumbnail to further create interest, but make sure it stands out against the background color of the image. When naming your video thumbnail file, be sure to include the keyword phrase you have determined to be effective."

The third element of effective YouTube marketing is to optimize the channel page itself. Here, the online marketer ensures that it is easy to use by visitors and easy to find by search engines. A properly optimized channel attracts a great number of subscribers. Tips provided by Mike Marko include having a high quality profile picture and the addition of channel art as well as a descriptive 'About' page that shows the business' purpose, brand, and goal. He continues: "Also, you can create an interesting channel trailer. It's basically a video which automatically plays when someone's on your channel. Use it to tell your viewers something about your channel."

A fourth element of the strategy, and one that is often overlooked, is to have an appropriate CTA (Call to Action) included. In the blog post, Marko notes that many businesses forget to make it obvious what they want their viewers to do. There are numerous ways to add effective CTAs to YouTube videos and he believes they should all be considered.

The fifth tip is to ensure that the YouTube channel is properly promoted. Hence, it should be included on all social media pages that the business owns, as well as in their email signature. He suggests that a blog post be written about the launch of the YouTube channel and that this blog post is to be shared widely.

Mike Marko then discusses the importance of Related Channels in a YouTube marketing strategy. He explains: "Keeping related channels on can help boost the effectiveness of your marketing efforts by increasing your visibility through YouTube recommendations."

Once all of those elements have been set up, Mike Marko recommends that businesses start considering engagement. This means that they not only attract an audience, but that their viewers return for more as well. This is achieved by communicating, responding to comments, and fulfilling requests. Contests and freebies can also be highly effective.

IM Consultant Services offers a variety of tools and services to help online businesses get more local customers. Specifically, they operate according to the trademarked 'Pervasive Presence' method, which is a system that ensures a website is put in front of the right people at the right time. This takes a three step or 'gear' approach, starting with creating a fully optimized website. The second step is to focus on Google AdWords, such that it is set up in the most effective manner. Finally, social media marketing is added to create the foundations of a successful online presence. Other services offered by IM Consultant Services include website design, branding, blog content writing, SEO, email marketing, social media marketing, press releases, search engine marketing, pay per click, and online marketing funnels.