Mike Marko, owner and founder of IM Consultant Services, a full service digital marketing agency in Cincinnati, OH, has released his latest blog post titled, 'How Is Twitter Used in the Business World'. He has released this article because believes that Twitter has become an indispensable marketing tool for businesses.
Mike Marko himself says: "Not only are the number of active users rising on a daily basis, but Twitter allows brands to communicate with these users in a more engaging way. This makes Twitter one of the platforms to be in to spread awareness of your business. In this blog, we will discuss the different ways you can maximize Twitter’s potential and make it work for your business."
Because Twitter has been rising in popularity, with increasing numbers of active users, Marko believes that Twitter is one of the most powerful tools in terms of engaging with clients, as it is far more interactive than other platforms. Hence, it is an essential element of any marketing strategy. He then delves into the question on how is Twitter used in the business world.
Marko continues: "Although used to be known solely for social networking purposes, Twitter was able to grow its platform to accommodate businesses. Today, it is one of the most effective and indispensable tools to grow a brand online."
The blog post highlights a number of important elements to understand. Marko explains that the platform allows organizations to not just showcase their business, but also their brand. Furthermore, it is an important communication tool to be used between businesses and customers, while also being an excellent platform to research prospective leads. Furthermore, Twitter is able to drive traffic to a company's blog and website, and it boosts local community connections. Local digital marketing is incredibly important as it is one of the things the search engine algorithms look for in particular.
As a full service digital marketing agency, IM Consultant Services also offers a variety of tools and services with other elements of building an online business. These include blog content writing, SEO, social media marketing, branding, press releases, pay per click, search engine marketing, online marketing funnels, website design, and email marketing. They also offer consultants on the Pervasive Presence strategy, which is designed to get a business in front of their ideal client.
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