Mike Marko Posts Guide On Using Facebook Business Ads

Mike Marko, founder and owner of IM Consultant Services, a digital marketing and consultancy agency in Cincinnati, OH, has released his latest blog post titled, 'Guide to Making Effective Facebook Business Ads'. The article focuses on the importance of advertising on Facebook and how to ensure that an ad campaign will be successful. It also highlights the impact that these ads can have on sales figures and brand image.

Mike Marko says: "Advertising on Facebook can provide your business with a lot of opportunities. These ads have a specific audience targeting option that other social media platforms do not have, allowing you to optimize your advertising."

In the blog post, Marko also explains the relative ease with which ads can be created. However, he warns that just because something is simple does not mean it doesn't require any thought or planning. In fact, he believes that a careful strategy has to be developed if the Facebook ads campaign is to have a positive impact.

The post provides key tips to create a good campaign, which starts by determining business metrics. Marko explains: "Before advertising your business, identify its current position on the market and what you are trying to achieve. Your goal determines your business' metrics which can subsequently help you decide on the right strategy for your Facebook business ads."

Next, businesses must properly identify their target audience so that the ad is put in front of the right people. Marko also recommends that the ads do not try to sell anything. He believes that attracting attention is far more important. The content should be of high quality and include visually attractive pieces. Finally, it should have a call to action included. Naturally, Facebook advertising must also be monitored so that it can be adapted as and when needed.

IM Consultant Services also offers a range of other marketing advice and services. These include a boot camp that can show businesses how they can become more successful online. Other services include social media marketing, SEO, online marketing funnels, email marketing, pay per click, press releases, website design, search engine marketing, and blog content. People are encouraged to contact IM Consultant Services for further information.