ManageByStats, makers of software tools for Amazon sellers, confirmed today that KPIs (Key Performance Indicators) have been added to the Dashboard. A Key Performance Indicator is a value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. MBS has selected four of the most important metrics used by Amazon sellers, and now includes an option to display these on the seller’s MBS Dashboard.
“This is the next evolution in our quest to blend at-a-glance management info with deep-dive information and stats,” says ManageByStats CEO, Philip Jepsen. “KPIs give you a quick look at how you’re doing overall. By providing an option to display these key measurements, we’re now letting users customize their dashboard to be that much more effective.”
The selected KPI statistics displayed are Sessions, Conversion Percentage, Profit, and Average Review. Tracking trends for these four metrics gives a good indication of the real-time health of the business. Sessions and Conversion Percentage show traffic to Amazon listings and how well those listings are turning into sales. Profit shows the profitability of the account, and Average Review gives an indication of how the products are doing in terms of customer response. These four metrics have been shown to be key for taking the pulse of an Amazon business.
“There are many, many things to measure,” says Mister Jepsen. “As you may imagine. However, from years of evaluation and working with thousands of Amazon sellers, these four have come up as the key indicators of how your Amazon business is doing.”
For more on the latest features and the new KPI dashlets in particular, or for more info on ManageByStats, please contact them directly or visit the company’s website. If interested parties have further questions, ManageByStats may be contacted directly by email.
SOURCE: Press Advantage [Link]
ManageByStats.com is a software platform built by Amazon Sellers, for Amazon Sellers, to provide functions not provided well by Amazon or other services, including product sales performance graphs displayed by Brand, Product Line and individual Products.
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