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Portland Marketing Consultant Upbeat About Rise of Latino Music in Portland with Savilá Leading the Way

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Augusto Beato, CEO of Portland SEO, gave kudos to Mexican-American band Savilá for raising the profile of Portland's growing community of Latino musicians.

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"Savilá has opened the doors for the likes of other Latino bands in Portland," Beato said about Savilá, which was recently voted the best new band in Portland in an online poll.

The band, named after a medicinal plant that grows wild in tropical climates, is composed of vocalist Brisa Gonzalez, percussionist Papi Fimbres, and guitarist Fabi Reyna.

"We really want to continue to collaborate with other artists that we align with creatively, spiritually, politically—and especially with other women and people of color," Gonzalez says. "We're hoping to be a part of the movement that's happening right now through art and culture that will hopefully be bigger than us." Savilá was recently voted the best new band in Portland in an online poll.

The band has so far only two recorded songs online, but their first album should be out sometime in March.

Reyna graduated from high school in Austin and made her way to Portland immediately after. Before forming Savilá, she made a name for herself with She Shreds, the magazine she founded that's dedicated to changing the way women guitarists and bass players are viewed in the music world.

Gonzalez, meanwhile, was born and raised in Portland. She's used music as a tool to help bring her closer to a part of her culture that was absent growing up.

Reyna and Gonzalez started writing songs together five years ago. Back then they performed with rotating percussionists until they locked down influential Portland percussionist Papi Fimbres, whose facility with Latin rhythms—most evident from his local cumbia orchestra, Orquestra Pacifico Tropical— made him the ideal third member.

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