Mike Marko founded IM Consultant Services in Cincinnati, OH, in an effort to provide people with the help and tools that they need to be successful with their online business. One way in which he is achieving this is through the publication of blog posts discussing key elements of online marketing. Marko has now announced the release of his blog post titled, 'Effective Pain Points Marketing Strategies for Consultants'. This is a follow up to a previous post that discussed how to conduct an effective customer pain point analysis.
Mike Marko explains, "In this blog post, I discuss some effective strategies for pain points marketing that will help convert prospects into loyal clients. It focuses on strategies for content marketing because they are key to cultivating a long term custom base."
Marko describes, in the blog post, some of the key marketing strategies for people to be aware of. He says that the first step is the creation of a list of important keywords. He then delves in the importance of creating titles that include the keyword, while at the same time focusing on targeted headlines that remain informative.
The blog post then discusses the right way to create content. Marko says: "If you have the title but the rest of the content (or copy) doesn't support what your title promises then you'll be wasting your time. You'll be in for a high bounce rate as visitors quickly discover that your content isn't congruent or relevant to the topic that you promised." Marko describes the importance of creating an outline, writing an introduction, and getting to the real core of the content. The content is concluded with a call to action and summary.
Through IM Consultant Services, Mike Marko offers a wealth of services. These include a free training boot camp that introduces people to the ins and outs of online marketing. Other services include social media marketing, website design, SEO, blog content writing, online marketing funnels, email marketing, graphic design, press releases, branding, and paid advertising like pay per click. Marko encourages everyone to contact him for further information on how they can become successful online.
Help businesses and entrepreneurs market themselves online.
PO Box 62451
Cincinnati, OH 45262
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