Atlanta Marketing Agency Announces New Certification as StoryBrand Guide

October 10, 2017
Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

Atlanta, GA - October 10, 2017 – MarketBlazer, Inc., an established leader in small business marketing, announced the successful completion of its training as a Certified StoryBrand Guide by their Chief Marketing Officer, Ray L. Perry.

Certified StoryBrand GuideKnown for its success in generating and driving targeted leads to small businesses in the Southeastern U.S., the leadership of MarketBlazer, Inc. regularly invests in continuing marketing education. Today’s marketing environment is loud and crowded, with businesses of all sizes vying for the shrinking attention span of prospective customers. Most companies do an excellent job of communicating with prospects from their own point of view – but a poor job of conveying the information that matters most as those prospects make buying decisions.

The decision to go through extensive training to become even better equipped to tell clients’ stories was an easy one. Says MarketBlazer, Inc.’s Chief Marketing Officer, Ray L. Perry, "Because the StoryBrand Certified Guide training achieves mastery of the seven essential elements of high-converting content, they contribute exceptional value to their clients' marketing efforts and help them attract, engage, and retain ideal clients. Completing the Certified StoryBrand Guide training provided me with a repeatable framework that builds the kind of instant connection with customers that results in sales.”

“This is the best marketing innovation I’ve seen in years,” says marketing expert Michael Hyatt. StoryBrand training courses are touted as helping businesses double, triple, and even quadruple in revenue. The main emphasis of the training is to help marketers understand what their prospects are really looking for, which while it sounds simple, is often a challenge. The challenge arises because of what StoryBrand founder Donald Miller calls “The Curse of Knowledge” which is, in part, the tendency to speak over the heads of prospects, emphasizing features and benefits of products and services that may not resonate with them.

Throughout the Certified StoryBrand Guide training, students learned to simplify and amplify the initial message communicated to prospects rather than overwhelming them with options that distract them from moving closer to the point of sale. Many corporations have found the results of this training so valuable that they began asking Donald Miller to create a certification program so they would have a sort of litmus test they could use in hiring StoryBrand Certified Guides. The StoryBrand system applies to every form of marketing communication, including static website content, website design, print materials, blogging, premium content, email marketing content, and more.

For more information about the marketing services MarketBlazer, Inc. provides, or to request a complimentary marketing audit, visit

SOURCE: Press Advantage [Link]

Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

About MarketBlazer, Inc.:

MarketBlazer is a technology based marketing agency specializing in small business lead generation, lead conversion, and customer engagement. MarketBlazer helps their clients with website design, SEO, PPC, social media and customer reviews.

Contact MarketBlazer, Inc.:

Ray L. Perry
4355 Cobb Parkway
Suite J-257
Atlanta, GA 30339

Social Media:

This News Release Was Picked Up By These Local News Sites:

Digital Journal
Great American Financial Resources

Additional News Releases From MarketBlazer, Inc.:

October 30, 2017MarketBlazer Receives Marketing Digest Best of 2017 Marketing Agency Award

September 15, 2016Small Business Marketing Coach Announces Publication of Thought Leadership Book

June 06, 2016Two Books From MarketBlazer Founder Make the List for Lifehack’s “20 Inspirational and Useful Business Books to Read in 2016”

June 06, 2016MarketBlazer Wins Small Business Book Awards Community Choice Award for Local Lead Generation

December 07, 2015Atlanta Website Design Agency Teaches Business Owners about the Importance of Marketing with eBooks

November 02, 2015Ray L. Perry, Atlanta Marketing Consultant, Achieves Master Marketing Consultant Designation

August 24, 2015Atlanta Certified Duct Tape Marketing Consultant Stresses the Importance of Putting Marketing Strategy First

July 08, 2015Atlanta Marketing Consultant and Author Discusses the Benefits of Facebook Marketing

May 29, 2015Atlanta Marketing Consultant Launches New Website that Aggregates an Array of Digital Marketing Tactics