Mike Marko Publishes Post On How To Define Your Target Customer

Mike Marko, founder of digital marketing company IM Consultant Services in Cincinnati, OH, has announced the release of his new blog post on how to identify one's target market before launching a marketing campaign. In the post, he provides various pointers on how to identify the customers to focus on, by using certain factors such as demographic profile, lifestyle, and attitudes.

"You've probably heard that one of the key ways you can make sure that your digital marketing campaign works as well as you need it to is to first define your target audience online," says Mike Marko. "One of the biggest mistakes when marketing product or service online is failing to properly define the target audience. If you don't take the time to do this right you're just throwing your marketing money away."

In the blog post titled 'How to Define Your Target Customer to Grow Your Business', Marko starts by explaining the importance of identifying the potential customers of a business. This starts by determining whether the customer is a business or a consumer. He points out that if the marketing required is business to business, this requires a different approach and it is usually more difficult to sell to a business. This is because it is often harder to identify the person who will be making the decision to purchase.

Marko explains that there are three types of people who could become the target audience. The first one is the person who will be paying. The second one is the person who will benefit from the product or service but can influence the one who will pay. The third one is someone who supports the product or service but is not the one who will be paying for it. The first type is the one to focus on, and the characteristics of this person can be made more specific by examining his or her demographic profile, lifestyle and attitudes.

Marko adds: "When you really know your target audience it helps you to keep the marketing message very clear and concise. You get better sales conversions. And you can even establish your entire brand around the target customer to really hone in your message."

Mike Marko encourages those who need more information to contact his company. His company is focused on providing help with regards to online marketing. Services include social media marketing, branding, online marketing funnels, search engine optimization, email marketing, press releases, websites, and search engine marketing.