Philip Jepsen, CEO of award-winning Amazon seller software, ManageByStats, announced today that the Generate Report feature in ManageByStats now allows users to create a list of customers formatted specifically for Facebook. These lists can be easily uploaded to Facebook to create Custom Audiences, which can then be used to create even larger Lookalike Audiences. The Generate Report option in ManageByStats allows the easy creation of customer lists by Product for specified date ranges, using criteria such as Refund and Repeat Buyer Status, Feedback, Reviews and total Spend. To that has now been added the option to format those lists for use on Facebook.
"There’s no question Facebook advertising continues to come on strong,” says Mr. Jepsen. “The reality, as we’ve all experienced, is that mastering success on Facebook has been just as challenging as any other platform. Which means getting quality, pre-sorted lists of customers with which to seed your Facebook audiences is as important as ever. This new feature makes it extremely easy to create those lists.”
ManageByStats is a suite of tools for Amazon sellers, and includes tools for managing Inventory, Sales and Customers. Customer info includes a history of product purchases and activity, including any feedback left and reviews. That information can then be used to build lists, and those lists provide a valuable seed for creating audiences in Facebook that can then be used to create even larger lists of potential buyers with similar, targeted interests.
"Facebook has been getting better and better," says Mr. Jepsen. “And if you can start with a custom audience built with customers that have already purchased your products, your likelihood of building a laser-focused Lookalike audience increases dramatically. Getting lists of those seed customers is now a one-step process in ManageByStats.”
ManageByStats’ new Facebook Customer List option is available in their Customers Generate Report area. For more details on that service, or on ManageByStats, please visit the company's website. If interested parties have further questions, the company may be contacted directly by email.
SOURCE: Press Advantage [Link]
ManageByStats.com is a software platform built by Amazon Sellers, for Amazon Sellers, to provide functions not provided well by Amazon or other services, including product sales performance graphs displayed by Brand, Product Line and individual Products.
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