Mike Marko Publishes Post On Advantages And Disadvantages Of Twitter For Business

IM Consultant Services founder Mike Marko has recently announced a new blog post that focuses on the advantages and disadvantages of Twitter for business. Marko says that anyone considering using the social media giant should take the time to read the post to learn how Twitter can make or break their marketing efforts.

"When we started marketing online, we didn't pay Twitter too much attention," says Marko. "We were primarily focused on Facebook because that was what we knew. It turns out that ignoring Twitter was a huge mistake."

Marko points out that before adding Twitter to any social media marketing plan, there are things that businesses should consider. He explains that while there are certainly advantages to using Twitter to promote business products and services, there are a number of disadvantages as well.

In the new post, Marko points out that Twitter can be helpful in gaining followers which can ultimately turn into customers. He warns, however, that using Twitter and using it effectively are two very different things.

"The advantages of Twitter are practically a no-brainer," Marko states. "You know that getting your name out there, gaining reputation and establishing yourself as an expert in your field can help you to gain customers, but you have to consider things that you may be doing or plan to do that could actually harm your reputation and your business."

Marko declares that one of the biggest drawbacks of using Twitter is the limited word allowance. He says that while some businesses may want to share loads of information with their followers, there just isn't room in Twitter's word count field to allow for much talking. To get around this, he recommends using links. He explains throughout his post various ways that businesses can take advantage of this social media site and the marketing potential that it offers, but says that businesses have to be careful about what and how they share information.

Marko and his team at IM Consultant Services in Cincinnati, Ohio, offer a wide range of services for businesses including website design, social media marketing, and search engine optimization among others. Businesses interested in learning more as to how the expertise of Marko and his staff can boost their online marketing efforts can visit the company online.