Chatswood, Australia: Finding an SEO agency to manage one's search engine optimization campaign is simple. Choosing the right SEO agency to help people grow their business is not quite as simple. To fix this, Australian SEO agency Digital Burst has launched a campaign to educate small businesses on how to choose the right SEO agency.
Stefan Novic, consultant at Digital Burst, explains "For any small or local business looking to stay afloat, search engine visibility is a must. The problem for small businesses is that SEO can be quite complex, and don't have time to do SEO, or have the time to learn enough about it to be able to hire the right small business SEO agency such as Digital Burst".
The first step for Business owners is understanding how search engines work. Google uses a complex algorithm that measures several ranking factors to determine the relevancy, accuracy and quality of a webpage. To make things more complex, Google is regularly updating its algorithm.
"The biggest challenge for small businesses is that SEO is a moving target. A small business SEO service has the tools and knowledge to stay on top of these algorithm updates and adjust the strategy accordingly" continues Stefan. "But in general, the fundamentals of SEO remain the same and campaigns that follow Google's guidelines succeed quite well".
When choosing an SEO provider, Jill Kocher Brown, the Director of SEO at JumpFly, recommends a direct approach to understanding their process. "There is no such thing as “secret sauce” in SEO. Every agency is working within the same framework of technical SEO, content optimization, and link authority. If, while pitching you, the agency refuses to answer questions in detail because it’s part of their secret sauce, it’s because they didn’t do their homework, or they don’t know the answer."
Business owners around Australia that would like to learn more about small business SEO and how it works can refer to the Digital Burst website or read the small business SEO tips at 99techpost.com.
SOURCE: Press Advantage [Link]
Digital Burst delivers targeted, powerful and affordable digital marketing services for businesses that can’t afford to spend a lot of money. Our team has mastered the art of making big waves with small ripples.
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